Marketing cases related to urban regeneration
- 09 10월, 2022
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Marketing cases related to urban regeneration
Psychological marketing of Jeongseon Gohan -eup ‘Village Hotel 18th Street’
In the early summer, I went to the advanced fields with the ‘Village Hotel 18th Street’, Gohan -eup, Jeongseon -gun, which is considered to be a successful urban regeneration project to revitalize the area of Jipyeong -myeon. Gohan -eup ‘Village Hotel 18th Street’ is located opposite the train station of Gohan -eup. Cute village shops and residents are hand -made pots with the high and low hills of the Taebaek Mountains, giving them a feeling of coming to a secluded neighborhood in Switzerland. If the guest house where you can stay is a hotel main building, all shops in the 18th Street are hotel facilities. Fifteen such as restaurants, barber shops, laundry, and cafes can participate in the village hotel, and you can get a discount if you stay at the village hotel and go to the facilities.
Residents who realized that the village did not change with the money from Jeongseon Casino, and since 2018, it is a case of applying psychological marketing to make a village hotel 18th Street by combining the concept that the entire village is a hotel. Can. Even during the 19 recession of Corona, the 18th Street of the Goyang -eup Village was successful.
The goal of all marketers and sellers is to transform customers into a fan of the brand and generate sales. In fact, this process seems to be made by the intervention of the seller. However, most of them proceed to the decision that consumers made themselves. In order for the customer’s behavior to lead to the purchase that the seller wants, it is important to gain trust by action, highlight value with sincere speech, and to make space and situations in favor of persuasion.
Gohan -eup Village Hotel 18th Street is generating sales by using customer psychology, which is drawn to memories and emotions. It was also found in the 11th Avenue of Village Hotel that the information gap theory, which is frequently mentioned in marketing psychology, is being applied. In psychology, the theory of information gaps means curiosity that comes from the difference between the information we already know and the information we want to know. In the early 1990s, this theory, first published by George Loewenstein, says that humans act to solve them when they feel the information gap. Gohan -eup Village Hotel 18th Street uses the contents of the curiosity of consumers to induce customers to know more information. When the customer is curious about it, it tells the answer that the customer wants. The headline of
The psychological marketing of the village hotel 18th Street is that it uses social proofs. Social evidence is a psychology that people want to buy famous or popular products when people are already widely known when purchasing products. When it is not easy to make a decision or a lack of knowledge, the psychology that trusts a large number of choices is the basis of social evidence. . Village Hotel 18th Street Contents has a “social evidence” that is right. As social social media such 카지노 as SNS develops, it is not necessary to overlook that the number of shared and accumulated “likes” shared on social media is an important point that induces customer’s favor and trust.
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